Ep 324: Better Recruitment Marketing
I've been involved in recruitment marketing and employer brand for a couple of decades now. I've consistently felt that although there is some outstanding work in this space, the overall quality of output is not as good as it could be. So how can we fix this and who can we learn from to make things better?\n\nMy guest this week is Nick Thompson, Global Talent Marketing Team Manager at IBM. Nick and the teams that he has worked with have done some brilliant work in recruitment marketing and employer branding in the last few years and have developed ways of working that everyone can learn from\n\nIn the interview, we discuss:\n\n\xa0\xa0\xa0\u25aa\xa0\xa0\xa0How can talent acquisition step up the quality of recruitment marketing and employer branding\n\n\xa0\xa0\xa0\u25aa\xa0\xa0\xa0Judging recruitment marketing against other types of marketing.\n\n\xa0\xa0\xa0\u25aa\xa0\xa0\xa0Effective methodologies and processes\n\n\xa0\xa0\xa0\u25aa\xa0\xa0\xa0Failing fast and iterating\n\n\xa0\xa0\xa0\u25aa\xa0\xa0\xa0Understanding your audience\n\n\xa0\xa0\xa0\u25aa\xa0\xa0\xa0Giving employees a voice\n\n\xa0\xa0\xa0\u25aa\xa0\xa0\xa0The role of technology\n\n\xa0\xa0\xa0\u25aa\xa0\xa0\xa0Thoughts and predictions for the future\n\n\nSubscribe to this podcast in Apple Podcast