Ep 322: The Transformation Of Careers Sites
Careers Sites continue to be a much-neglected aspect of recruitment marketing. The fact that they receive so little attention has always been a pet hate of mine. Careers Sites are critical. They are also being required to do more heavy lifting than ever before, with the ever-increasing levels of interest employers are getting in their open jobs, ongoing talent shortages in specific markets and the need to showcase effective, authentic employer brands.\n\nSo what can employers do to make their careers sites fit for purpose? My guest this week is Bas Van de Haterd, a consultant and leading global expert on careers site. Bas publishes some annual research in this area and has some hugely valuable insights to share.\n\nIn the interview, we discuss:\n\n\xa0\xa0\xa0\u25aa\xa0\xa0\xa0How the market has developed\n\n\xa0\xa0\xa0\u25aa\xa0\xa0\xa0What makes a good careers site\n\n\xa0\xa0\xa0\u25aa\xa0\xa0\xa0The importance of total experience\n\n\xa0\xa0\xa0\u25aa\xa0\xa0\xa0Why you shouldn't let your ATS dictate your application experience\n\n\xa0\xa0\xa0\u25aa\xa0\xa0\xa0Careers Site Systems and middleware\n\n\xa0\xa0\xa0\u25aa\xa0\xa0\xa0Who is doing this well?\n\n\xa0\xa0\xa0\u25aa\xa0\xa0\xa0What to focus on first\n\n\xa0\xa0\xa0\u25aa\xa0\xa0\xa0The future of careers sites\n\nSubscribe to this podcast in Apple Podcasts