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I've been advocating for broader adoption of established digital marketing practices in recruitment marketing for a long time now. With many talent acquisition teams now having to deliver results with reduced resources, understanding targeting and measurement in marketing has arguably never been more important.\n\nMy guest this week is David Larsen, Global Talent & Employer Brand Lead at Knauf. David has a really interesting background, having worked at Google and also spent time as an entrepreneur starting up and successfully exiting from a tech company. David has some great thoughts and insights to share on the role digital marketing should be playing in talent acquisition moving, forward particular in terms of how employers define and understand their target audiences.\n\nIn the interview, we discuss:\n\n\xa0\xa0\xa0\u2022\xa0\xa0\xa0The lessons David has learned about talent acquisition during his career to date.\n\n\xa0\xa0\xa0\u2022\xa0\xa0\xa0The talent acquisition challenges at Knauf\n\n\xa0\xa0\xa0\u2022\xa0\xa0\xa0Applying digital marketing practices to recruitment marketing\n\n\xa0\xa0\xa0\u2022\xa0\xa0\xa0Defining and understanding target audiences\n\n\xa0\xa0\xa0\u2022\xa0\xa0\xa0Truly understanding an EVP\n\n\xa0\xa0\xa0\u2022\xa0\xa0\xa0Gaining competitive advantage\n\n\xa0\xa0\xa0\u2022\xa0\xa0\xa0Adapting processes and communication for different audiences\n\n\xa0\xa0\xa0\u2022\xa0\xa0\xa0Technology as a lever of cost and efficiency\n\n\xa0\xa0\xa0\u2022\xa0\xa0\xa0Quantitive analysis of candidate journeys\n\n\xa0\xa0\xa0\u2022\xa0\xa0\xa0The future of recruitment marketing\n\xa0\xa0\xa0\n\nSubscribe to this podcast in Apple Podcasts