Ep 282: Talent Brand Content Strategy
Contact: matt@metashift.co.uk\nContent marketing and its critical role in recruitment marketing and employer branding is a topic very close to my heart and something we have covered many times on the podcast. One of the most challenging aspects for any talent acquisition content strategy is often generating the content itself. So how can employers be effective at content marketing in a time of shrinking budgets and smaller teams?\nMy guest this week is Anthony Jones, Global Head of Talent Brand at Rockwell Automation. Over the last two years, Anthony has built in house content creation and digital marketing capability to address Rockwell Automation's recruiting challenges. He has some excellent insights and advice to share.\nIn the interview, we discuss:\n\u2022 The recruiting challenges at Rockwell Automation\n\u2022 The approach to Talent Branding\n\u2022 Standing out in the places that matter by using content to get attention.\n\u2022 Building capability to produce unique content\n\u2022 The importance of specialists in talent acquisition and the key skills required\n\u2022 Types of content and the importance of doing things differently\n\u2022 Why authenticity is critical\n\u2022 The role of technology\n\nSubscribe to this podcast in Apple Podcasts