Ep 263 : Content Marketing
Contact: matt@metashift.co.uk\nContent marketing is becoming ever more critical in talent acquisition, and this is a trend I can only see continuing as employers reevaluate how they tell their employer brand stories moving forward. But what makes good content marketing and how do you do it effectively?\nMy guest this week is Fraser Allen, an award-winning content marketing professional with a vast amount of experience and some brilliant insights to share.\nIn the interview, we discuss:\n\u2022 What is content marketing\n\u2022 How can you get your content noticed by your target audiences\n\u2022 The power of emotions\n\u2022 Practical examples\n\u2022 Formats\n\u2022 Cost & resources\n\u2022 Marketing your content\n\u2022 Tips for effective content marketing\nSubscribe to this podcast in Apple Podcasts