Contact: matt@metashift.co.uk\n Recruiting technology, data analytics and employer branding are all regular topics on this podcast. However, we don't always talk about strategic thinking that is needed to make all three elements work together to solve recruiting challenges.\n My guest this week is James Edwards Digital Attraction Manager at Mitchells and Butlers, one of the largest operators of restaurants, pubs and bars in the UK. Mitchells and Butlers have been working on several interrelated projects using technology, creativity and data to solve their recruiting challenges.\n In the interview, we discuss:\n \u2022 The challenges of hiring 30,000 people each year with multiple consumer brands\n \u2022 ATS selection based on hiring manager experience\n \u2022 The importance of not making assumptions about technology features\n \u2022 Combing data sources to identify workforce trends\n \u2022 How a candidate experience audit identified the need for the new careers site.\n \u2022 Career site systems\n \u2022 The importance of content and job adverts that actually sell the role to potential candidates\n Subscribe to this podcast in Apple Podcasts