Ep 234: Data Driven Talent Attraction
Contact: matt@metashift.co.uk\n Many organizations are currently finding talent acquisition very challenging and need to increase the sophistication of their recruitment marketing to connect with and influence their target audiences of talent.\n My guest this week is Celinda Appleby, Global Talent Attraction Director at Visa. Visa is using a strategy of data-driven recruitment marketing supported by sophisticated storytelling and technology to meet their recruiting challenges and Celinda has some great practical insights to share.\n In the interview, we discuss:\n \u2022 Visa's recruiting challenges\n \u2022 How recruitment marketing is changing\n \u2022 Dealing with multiple personas and target audiences\n \u2022 Using data for audience insight\n \u2022 The importance of market analysis\n \u2022 Working in close partnership with vendors\n \u2022 Building business cases and consensus internally\n \u2022 The role of technology\n \u2022 Redefining what storytelling means\n Celinda also shares her thoughts on where the industry is going over the next two to three years.\n Subscribe to this podcast in Apple Podcasts