Recruit Rockstars 345: 2 Founders+2 Continents=1 Booming eCommerce Biz

Published: Sept. 19, 2020, 6:20 p.m.

This episode is guaranteed to help you sleep more soundly.

Because ettitude (with offices in LA & Melbourne) is selling so much of its bamboo-based bedding, it’s landed on the Inc5000 list of fastest-growing companies.

Bamboo? Isn’t that hard?

Yes, but turns out it makes incredibly soft sheets, bedding, and jammies.

So Co-Founders Kat Day & Phoebe Yu have scaled a team of 15 to make it soft on the skin, yet gentle on the planet.

Bamboo doesn’t need much water to grow, or chemicals. It’s a closed loop production system, using recycled water & solution to extract the fiber.

Kat & Phoebe recently raised a round of venture capital from Drumbeat Ventures and TA Ventures.

And in this 20-minute episode, they’ll reveal how they’re scaling the team that’ll help you sleep like a baby.