Why The Best Marketers CMO'ed eBay -- Mike Linton // Ancestry
The CMO role is constantly under pressure, with many lasting less than two years. How can marketers turn this situation around? As a CMO, you also have to partner with different agencies; how do you drive alignment rather than competition? What is the future of marketing, and how do you future-proof your career? Learn about these and more from a former CMO at Ancestry, eBay, and Farmers Insurance. Listen to Mike Linton, former CMO of Ancestry, as he discusses why the best marketers CMO'ed eBay. Show Notes
Connect With:
- Mike Linton: LinkedIn // Twitter
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- I Hear Everything: IHearEverything.com // LinkedIn
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