Why Marketers Dont Understand Brand Marketing - Alex Chrisman // Alta Co
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When people talk about brands, they mean 1000 different things. But what is a brand, and why do marketers struggle with brand marketing? How is Patagonia doing it that is making them stand out in the marketplace? To know more about these, listen to Alex Chrisman, Creative Director at Alta Co, as he discusses why marketers don\'t understand brand marketing. Show Notes
Connect With:
- Alex Chrisman: Website // LinkedIn // Twitter
- Scott Harkey: Email // LinkedIn // Twitter
- I Hear Everything: IHearEverything.com // LinkedIn
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