Why Brand Value is the Wine Industrys Juicy Topic - Alex Chrisman // Alta Co
Wine is a tough category with crazy competition, and differentiation is a struggle because there are similar grapes and winemakers and similar tastes. Yet some wine brands are more valuable than others. Why is brand value crucial to the wine industry? Listen to Alex Chrisman, Creative Director at Alta Co, discussing why brand value is the wine industry's juicy topic. Show Notes
Connect With:
- Alex Chrisman: Website // LinkedIn // Twitter
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- I Hear Everything: IHearEverything.com // LinkedIn
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