What Makes A Successful Super Bowl Ad -- Benjamin Shapiro // I Hear Everything

Published: Feb. 8, 2024, 1 p.m.

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Benjamin Shapiro, CEO and Executive Producer at I Hear Everything, delves into Super Bowl advertising 101. The most successful Super Bowl ads leave a lasting impression on viewers, sparking discussions long after it\\u2019s initially aired. Brands that win at Super Bowl advertising adopt a 360-degree approach, leveraging social media and PR efforts to maximize the impact beyond the initial airing of the commercial. Today, Benjamin discusses what makes a successful Super Bowl ad. Show Notes

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