What $5B Consumer Transactions Taught Attain

Published: Feb. 23, 2024, 1 p.m.

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What will you give to know what consumers are going to purchase next? Consumers are more or less habitual, so it\\u2019s about understanding and getting intimate with a cohort of consumers to predict what drives a switch. What\\u2019s the strategy for investing in retail media? Find partners that have access to unique, relevant, and objective data and use that data to inform. Where does the data come from, and what are three surprising consumer insights from the last six months? Listen to Brian Mandelbaum, the CEO at Attain as he discusses consumer insights after 5 billion retail transactions. Show Notes

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