Scratching Arizona's $1B Geo-Based State Lottery -- Chris Rogers // Arizona Lottery
The Arizona Lottery has increased its revenue from $700 million to $1 billion in a short time. One of the products behind its revenue is the Arizona Adventure which has sold over 3 million tickets. What is driving these tremendous results for the lottery brand? How are they creating products that people love and creating campaigns that convert? Listen to the conversation as Chris Rogers, the Deputy Director, Marketing and Products at Arizona Lottery, discusses creating opportunities to win, giving back to local communities, and more. Show Notes
Connect With:
- Chris Rogers: Website // LinkedIn // Twitter
- The Rebrand Podcast: Email // LinkedIn // Twitter
- I Hear Everything: IHearEverything.com // LinkedIn
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