Rebranding Worldwide Jet's Private Charters -- Amy Colbourn // Harkey Group

Published: Sept. 15, 2023, noon

Amy Colbourn, EVP of Insights and Brand Strategy at Harkey Group, talks about transformative strategies in hospitality and aviation. When COVID-19 hit, Worldwide Jet saw an opportunity to capitalize on the growing interest in private charters. Through their partnership with Harkey Group, they aimed to elevate their brand and customer experience to meet the changing demands of travelers. Today, Amy discusses rebranding Worldwide Jet\u2019s Private Charters. Show Notes

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