Rebranding Chicken of the Sea -- John Nunziato // LIttle Big Brands
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How do you rebrand a legacy CPG brand with a 99% household penetration without backlash? What consumer insights and missed opportunities should drive the rebrand? Get answers to these questions as John Nunziato, the Founder and Chief Creative Officer of Little Big Brands, discusses the Chicken of the Sea rebrand. Show Notes
Connect With:
- John Nunziato: Website // LinkedIn
- The Rebrand Podcast: Email // LinkedIn // Twitter
- I Hear Everything: IHearEverything.com // LinkedIn
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