Rationalizing Best Buy's Geeksquad -- Mike Linton // Ancestry
Marketing is not a democracy. Do not let the C-suite vote on marketing decisions because they'll overvote and change the story faster than a consumer can absorb, and you'll still be responsible. But how do you negotiate for and retain your decision right? If you want to learn about corporate marketing, how to keep your job, how to do a good job, and how to fail, this episode is for you. Listen to Mike Linton, former CMO of Ancestry, as he discusses rationalizing Best Buy's Geek Squad. Show Notes
Connect With:
- Mike Linton: LinkedIn // Twitter
- The Rebrand Podcast: Email // LinkedIn // Twitter
- I Hear Everything: IHearEverything.com // LinkedIn
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