Leading the SurveyMonkey Rebrand -- Jack Foster // WorkRamp
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It\'s great to be a well-known brand, but it becomes a problem when what the brand is known for does not represent the present or future of the business. SurveyMonkey found itself in a position where customers didn\'t realize it offered more than a free survey tool. It also wanted to service enterprise clients. How does the brand make the switch? Listen to Jack Foster, Vice President of Marketing at WorkRamp, as she discusses lessons from leading the SurveyMonkey Rebrand. Show Notes
Connect With:
- Jack Foster: Website // LinkedIn
- The Rebrand Podcast: Email // LinkedIn // Twitter
- I Hear Everything: IHearEverything.com // LinkedIn
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