How Arizona Lottery Impacts the Wider Arizona Community -- Alec Esteban Thomson // Arizona Lottery
Alec Esteban Thomson, Executive Director at Arizona Lottery, talks about Arizona Lottery\u2019s community impact and business modernization. Unlike other lotteries, Arizona Lottery's funds support a range of causes, creating challenges in marketing. Condensing their community impact into a brief pitch is tough, but this challenge provides an opportunity to tailor messages based on individual interests. Today, Alec discusses how the lottery impacts a wider Arizona community. Show Notes
Connect With:
- Alec Esteban Thomson: Website // LinkedIn // Twitter
- Scott Harkey: Email // LinkedIn // Twitter
- I Hear Everything: IHearEverything.com // LinkedIn
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