American Values & Marketing Trends for 2024 -- Scott Harkey // The Harkey Group

Published: Oct. 23, 2023, noon

Scott Harkey, Founder and CEO of The Harkey Group, dives into marketing trends for 2024. In a world dominated by algorithms, political divisiveness, and negativity, consumers are tired and increasingly looking for more human connections. For brands, this presents an opportunity to stand out, inspire, and make a positive impact by embracing values that align with the deeper aspirations of their audience. Today, Scott discusses American values and marketing trends for 2024. Show Notes

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