BROADCASTS.com

Each year, REALTOR.ca generates more than five million leads for REALTORS\xae across Canada. Developed and operated by the Canadian Real Estate Association (CREA) on behalf of its REALTOR\xae members, it\u2019s the country\u2019s most popular and trusted real estate platform. As technology advances, however, and new contenders enter the market, it\u2019s critical REALTOR.ca secures its relevance for the future.

On this episode of REAL TIME, we explore the future of Canada\u2019s real estate landscape as well as the vision behind shifting REALTOR.ca from a not-for-profit, association-driven product to a wholly owned, for-profit subsidiary of CREA.

Ultimately, we look at how this shift will expand the platform\u2019s potential to keep REALTORS\xae at the heart of the real estate transaction.

Guests include Jill Oudil, CREA Chair, Patrick Pichette, VP of REALTOR.ca, and Andrew Jackson, Head of Business Development at CREA.