In a hyper-digital world, savvy brands are finding success tapping into and nurturing online communities. On this episode, Shannae Ingleton Smith joins REAL TIME to help REALTORS\xae find and build a niche of their own, true to their personal and professional brand.
\nShannae, President, CEO, and Co-Founder of Kensington Grey, a boutique influencer agency rooted in diversity, is an expert in content creation and brand storytelling. In addition to \u201cfinding your people\u201d and building a niche, she also talks about how to portray your authenticity online, make the most of each platform, and strike a balance between creating your own content and having others, like influencers or clients, champion your brand for you.