Not Everyone Has to Like You
It\u2019s true. You don\u2019t need everyone to like you. And your company doesn\u2019t have to be for everyone. In fact, it\u2019s probably better that it\u2019s not if you really want to stand out. Most companies would be weary of publicly admitting their company isn\u2019t for everyone, but not this week\u2019s guest on Real Marketers. In this episode, we chat with Kelli Maxwell, CEO at Campfire Blend Coffee Co. and Owner of Ember Marketing Group. She has more than five years of marketing experience and started her career with a Premier Princess Party Company and realized she could use that experience to create her own marketing agency. We\u2019re talking about why her brands aren\u2019t for everyone, why she doesn\u2019t make her customers sign contracts, her secrets for driving value on social media and with content creation, how her podcast turned into an idea for a coffee company, and so much more.