Moving from Marketing to Revenue
A lot of marketers aspire to become CMOs, but only a few envision a CRO role. What prevents us from thinking like that? How can we as marketers move into more revenue leadership roles? In this episode, we chat with Amrita Gurney, Chief Revenue Officer of Juno College. Prior to her current role, Arita was a revenue-focused marketing leader at high growth startups in Toronto including CrowdRiff, Audiobooks.com and Asigra.\xa0We\u2019re talking about why more marketers should go after revenue leadership roles, predictions for future CROs, how to create a top-notch community, and so much more.