How to Create a Strong Community of Practitioners
Sometimes we as marketers are so focused on selling to our customers that we lose sight of what help they really need as a practitioner.\xa0 In this episode, we chat with Guilda Hilaire, Senior Manager of Product Marketing at Salesforce.\xa0Over the last fifteen years, Guilda has spearheaded the use of Salesforce Marketing Cloud, Pardot, Marketo, and Silverpop at companies like Aetna/CVS, Athenahealth, Boston Consulting Group, Liberty Mutual, and Johnson and Johnson. We\u2019re talking about what customers need to become strong practitioners of your product, why you should get your customers involved in content creation, the dos and don'ts of community building, and so much more.