022: GE | Fail Fast and Pivot
Key Takeaways:
- Don't underestimate the importance of having a strong partner network. They can provide invaluable guidance about how you should be thinking about your brand, what technology you need to consider, and so much more.
- Failure is okay when you\u2019re testing out new concepts. You shouldn\u2019t expect everything to always work.
- Shiny objections are often both a distraction and a potential benefit. The secret is figuring out which one before investing a lot of time.
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