021: Crayola | Balancing a Historic Brand and Digital
Key Takeaways:
- YIt\u2019s no longer acceptable to constantly bombarded consumers with irrelevant messages that don\u2019t provide value.
- The challenge of screen time is real and it impacts both adults and children. If you\u2019re providing a digital experience then you must make sure users feel good about using it.\xa0
- Messaging to multiple different target audiences can definitely be challenging, but it\u2019s possible if you take a strategic approach from the very beginning.\xa0
Full Shownotes:https://www.lumavate.com/podcasts/balancing-historic-brand-digital/