Podcasts Business REAL MARKETERS 020: Oracle | Email is NOT Dead. Stop Asking.

020: Oracle | Email is NOT Dead. Stop Asking.

Published: March 25, 2019, 10 a.m.

Key Takeaways:

  1. Email is NOT dead. It\u2019s merely a clickbait headline. Email is very much alive and driving a 38 to 1 ROI.
  2. Mobile has truly transformed email marketing, but many marketers aren\u2019t making their emails mobile-friendly.
  3. It\u2019s time to stop thinking about campaign metrics to measure email marketing effectiveness and looking at individual subscriber lifetime value instead.

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