013: Braze | Keys to Driving Results with Your Mobile Campaigns
Key Takeaways:
- Don\u2019t overthink your mobile campaigns. The best ones are often taking a concept that\u2019s worked for you in the best and putting a completely new spin on how you execute it.
- Everyone on your marketing team needs to be a mobile expert.
- Your mobile messaging must be authentic to your brand voice and include at least one aspect of personalization otherwise you\u2019re audience isn\u2019t going to be impressed and might even be frustrated by it.
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