Podcasts Business REAL MARKETERS 012: Google | The Future of Mobile Web (Part Two)

012: Google | The Future of Mobile Web (Part Two)

Published: Jan. 28, 2019, 11 a.m.

Key Takeaways:

  1. There is more and more functionality coming to Progressive Web App (PWAs) in the very near future and Alex shares a snapshot of what we should expect. Consider this your PWA spoiler alert.
  2. The number of benefits of PWAs seems to be constantly growing. From managing one code base to controlling your own publishing to increased adoption and engagement, it\u2019s hard to find a reason why you wouldn\u2019t want to build a PWA.
  3. Don\u2019t get so enamored with the technology that you overlook the user experience. Make sure you take into consideration what you\u2019re trying to achieve from a business perspective and how you can accomplish that while delighting the user.

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