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Key Takeaways:

1. Near-field Communication (NFC) is much more prevalent than you might think considering many of us are already using it for Apple Pay, access cards for work, and more. We just don\u2019t realize the technology powering all of these experiences is NFC.
2. Product counterfeiting has become a major problem for numerous brands with one brand seeing more than 50 percent of its global product returns being counterfeit products. NFC provides a unique way for brands to leverage technology to easily distinguish between authentic and counterfeit products.
3. Context and personalization is crucial in NFC-enabled mobile experiences. Actually, consider it a requirement.

Full Shownotes:

• https://www.lumavate.com/podcasts/nfc-the-power-behind-a-tap-of-your-mobile-device