005: Aetna | Why You Need to Have a Mobile Strategy
Key Takeaways:
- You need to have your mobile strategy outlined (and preferably documented!) before you start collecting a single mobile number. This means you can\u2019t start getting mobile opt-ins now while you wait a few months or longer to figure out how you\u2019re going to use them.
- Make sure you\u2019re keeping a pulse on your opt-out rates. You\u2019re likely already measuring opt-out rates in your analytics, but how often are you truly diving into your opt-out numbers to figure out what\u2019s really driving them?
- It\u2019s time to make friends with legal and compliance and start involving them earlier in your mobile marketing efforts.
Full Shownotes:
- https://www.lumavate.com/podcasts/why-you-need-to-have-a-mobile-strategy