003: Mobivity | Why Your Mobile App Needs to Be in the Top 5
Key Takeaways:
- The utility of your mobile app is probably the most important component of your entire app. If it\u2019s not providing users with real value on a regular basis then they're likely to abandon it. This is why committing to constant iteration is so crucial to repeat engagement.\xa0
- We\u2019re so focused on getting reviews for our products and services that sometimes we overlook the power of actual referrals and the benefits of having a referral program.\xa0
- Rich communication service (RCS) is about to transform messaging for consumers. It\u2019s what marketers hoped MMS might be plus so much more.\xa0