002: Merkle | How to Make Multichannel Marketing Work in Your Company
\xa0 Key Takeaways:
- We\u2019ve spent the last decade primarily designing for a desktop and then thinking about how it would transition to a mobile device second, but it\u2019s time for that to change. We need to start designing for mobile first and then thinking about how it scales up for desktop second.\xa0
- Whether you call it multichannel or omnichannel marketing, you need to be doing it and you have to keep your customer at the center of it. This can be challenging for large organizations, but it\u2019s possible to get everyone aligned and drive truly integrated campaigns across multiple channels throughout the entire customer journey.\xa0
- It\u2019s hard to purge subscribers and purposefully choose to decrease your subscriber list across any channel, but it\u2019s something that we really need to make a cornerstone of your overall marketing strategy.\xa0