001: Simon Property Group | It's Time for a Mobile-first Mindset
Key Takeaways:
- Transitioning to a mobile-first mindset doesn\u2019t happen overnight. It requires a lot of work and a complete transformation of the mindset within your company.\xa0
- Marketers who aren't including SMS or another messaging app in their mobile marketing efforts are missing out big time. It\u2019s the only channel where 98% of messages are read within two minutes and deliverability is almost 100%.\xa0
- Mobile metrics are so much more than just app downloads. You need to focus on engagement metrics such as how often do users come back to your app, how long do they spend in your app, what is your email open rate on mobile, what about your mobile CTR, and more.\xa0