\u201cMy big takeaway is that planning and hustling and that whole hustle culture and pivoting and you know, just cheat sheets and get my hacks and let's just work harder? That's, to me, that's all in the rearview mirror.\u201d\n\nIn this episode we speak with Tim Ash.\n\nAmong many accomplishments, he\u2019s a bestselling author and international keynote speaker on evolutionary psychology and digital marketing.\n\nHe's considered one of the founding fathers of the discipline of website conversion rate optimization (CRO).\n\nHe's worked with companies like Google, American Express, Nestle, and Verizon to name a few.\n\nHe\u2019s been ranked a \u201ctop 10 online marketing expert\u201d by Forbes magazine, and \u201ctop 15 online marketing Influencer to Watch by Entrepreneur magazine, \n\nHis book \u201cUnleash Your Primal Brain: Demystifying How We Think And Why We Act\u201d has been endorsed by renowned psychologist Dr. Robert Cialdini.\n\nBut after all of his great achievements, his conclusion is the brutal honesty that the journey will end, and the journey is just that - a journey. It\u2019s fascinating to hear a person so released from cultural norms and evaluations - on a quest to be a professional - human being.\n\nThis episode is very different, you\u2019ll hear for yourself.\n\nResources\n\nGet in touch with Tim: https://timash.com/\n\nBooking Tim for a speaking Engagement: https://timash.com/for-event-planners/\n\nTim\u2019s Book unleash Your Primal Brain: Demystifying how we think and why we act: https://www.amazon.com/Unleash-Your-Primal-Brain-Demystifying-ebook/dp/B08BY1WYHM\n\nThe mankind project: https://mankindproject.org/\n\nThe book king, Warrior, Magician, Lover: Rediscovering the Archetypes of the Mature Masculine, Robert Moore, Douglas Gillette: https://www.amazon.com/King-Warrior-Magician-Lover-Rediscovering/dp/0062506064\n\nThe Four Agreements: A Practical Guide to Personal Freedom, Don Miguel Ruiz: https://www.amazon.com/Four-Agreements-Practical-Personal-Freedom/dp/1878424319\n\nThe Second Mountain: The Quest for a Moral Life, David Brooks: https://www.amazon.com/Second-Mountain-David-Brooks/dp/0812993268\nCandide, Voltaire: https://www.goodreads.com/book/show/19380.Candide\n\nDon't Look Up Netflix film: https://en.wikipedia.org/wiki/Don%27t_Look_Up\n\nThe Spiritual Dimension of the Enneagram: Nine Faces of the Sou, Sandra Maitri: https://www.amazon.com/Spiritual-Dimension-Enneagram-Nine-Faces/dp/1585420816/\n\nRiso-Hudson Enneagram Type Indicator test: https://tests.enneagraminstitute.com/orders/create\n\n\nZooming out, if you like listening to this podcast, make sure to subscribe so you don\u2019t miss new conversations with peak performers, serving as a reminder we can all tap into the best versions of ourselves.\n\nYou\u2019re also welcome to follow Ronen and Noa on Linkedin\n\u2022\tRonen Menipaz on Linkedin\n\u2022\tNoa Eshed on Linkedin \n\nAnd if we may ask for a favor - please leave us a review on your native podcast app.\n\nSome further resources:\n\u2022\tReal Life Superpowers podcast on Ctech\n\u2022\tThe podcast website