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In this episode we speak with Massimo Chieruzzi GM and co-founder at AdEspresso which is a tool for SMBs to manage, analyze and optimize Facebook Ads and which was acquired by Hootsuite in 2017.\n\nListen on RealLifeSuperPowers website: https://reallifesuperpowers.com/podcast/massimo-chieruzzi-adespresso/\n\nHe\u2019s a multi-hyphen dude. He\u2019s been a radio speaker, journalist, developer, marketer, entrepreneur and angel investor.\n\nAt 14 years old he was the youngest Italian guy indicted in cyber crime for running a pirate BBS and making countless intercontinental calls with his modem to avoid paying the bills through boxing.\n\nHe later founded Creative Web, the leading web development agency in Italy and biggest provider in Europe for eBay and other companies.\n\nHe founded AdEspresso after getting fed up with Facebook ad scaling and optimizing solutions. In the early days of AdEspresso Massimo helped scale the blog from 0 to 700,000 visits per month and build a profitable business with just inbound marketing and 0 people on sales, making AdEspresso the most used Facebook Ads product worldwide. \n\nWe discuss:\n\n\u2013 Bending rules and the concept of \u201csubjective justice\u201d as a possible entrepreneurial necessity\n\u2013 The importance of mitigating risk and never relying on one customer/traffic source/product/etc. \n\u2013 Massimo\u2019s two cents on how to handle the uncertainty created by Covid-19\n\u2013 The power in being aware of your weaknesses \n\u2013 Striking a balance between avoidance out of fear vs self-awareness about what you should and shouldn\u2019t spend time doing \n\u2013 And much more\n\nWe hope you enjoy your listen!\n\nZooming out, if you like listening to this podcast, make sure to subscribe so you don\u2019t miss new conversations with peak performers, serving as a reminder we can all tap into the best versions of ourselves.\n\nYou\u2019re also welcome to follow Ronen and Noa on Linkedin\n\u2022\tRonen Menipaz on Linkedin\n\u2022\tNoa Eshed on Linkedin \n\nAnd if we may ask for a favor - please leave us a review on your native podcast app.\n\nSome further resources:\n\u2022\tReal Life Superpowers podcast on Ctech\n\u2022\tThe podcast website