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In this episode we speak with the fantastic Eric Siu, CEO of digital marketing agency Single Grain.\n\nListen on RealLifeSuperPowers website: https://reallifesuperpowers.com/podcast/eric-siu-single-grain/\n\nSingle Grain has worked with Fortune 500 companies such as Amazon, Uber and Salesforce to help them acquire more customers.\n\nHe also hosts two podcasts: Marketing School with Neil Patel and Growth Everywhere, an entrepreneurial podcast where he dissects growth levers that help businesses scale.\n\nEric is a gamer and from early on in life he seeked a life that would feel like a game. This is so important because when we\u2019re enjoying what we do at such levels, it\u2019s almost impossible to not make progress, grow our skill set and reach high levels of performance.\n\nWe cover a lot of ground including:\n\n\u2013 The importance of building an audience\n\u2013 What he looks for in a mentor\n\u2013 Why culture and core values matter\n\u2013 How he ended up joining Single Grain and eventually becoming the sole owner for only 2 USD\n\u2013 The concept of redeploying capital\n\u2013 How he navigates challenging relationships\n\u2013 The significance of keeping a positive mindset\n\u2013 Persistence as a drive for success\n\u2013 And much more!\n\nEric will be publishing a book next year. In the meantime be sure to checkout levelingup.com/giveaway for a giveaway of an assortment of Eric\u2019s favorite books to help people grow!\n\nWe hope you enjoy your listen!\n\nZooming out, if you like listening to this podcast, make sure to subscribe so you don\u2019t miss new conversations with peak performers, serving as a reminder we can all tap into the best versions of ourselves.\n\nYou\u2019re also welcome to follow Ronen and Noa on Linkedin\n\u2022\tRonen Menipaz on Linkedin\n\u2022\tNoa Eshed on Linkedin \n\nAnd if we may ask for a favor - please leave us a review on your native podcast app.\n\nSome further resources:\n\u2022\tReal Life Superpowers podcast on Ctech\n\u2022\tThe podcast website