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In this episode we speak with Jordana Guimaraes, co-Founder and PR director of FASHINNOVATION, a startup that is the fashion world\u2019s version of TED. An intersection between the fashion industry and the technology industry.\n\nListen on RealLifeSuperPowers website: https://reallifesuperpowers.com/podcast/jordana-guimaraes-fashinnovation/\n\nJordana is fearless, she calls herself a \u201cwild-spirit\u201d. After high-school she decided not to take the college path and started experimenting with different jobs. For each job she figured out what the rules of the game are and then reached a level of performance that got her praises. But she was bored quickly.\n\nAt the age of 23 she wanted to find a job that would \u201cstick\u201d and she\u2019d be passionate about. She went to Barnes & Noble, found an encyclopedia of \u201call jobs\u201d and stumbled upon PR. It resonated and so she bought and read \u201cPR for dummies\u201d. She tells us how from that starting point she landed a dream PR internship working with tier-1 brands, and how as soon as she understood the PR world\u2019s basic she proceeded to opening her own PR firm. In addition, she\u2019s a philanthropist. She\u2019s publishing her first book this month. It\u2019s called \u201cIt can be you\u201d and the goal of it is to give a face to homelessness. All profits from the book will go to charity.\n\nJordana is a real inspiration. She provides TONs of self fulfillment tips and tips on how to turn dreams into a reality.\n\nShe says that getting the right person on the phone and then creating rapport with them is like a game. She says you can\u2019t speak to everybody in the same way. You have to adapt their energy into yours and you have to do the research before, in order to be able to conduct an informed conversation. Then, once you get the job (or close the sale for that matter), even if you don\u2019t know exactly how to deliver, you can learn along the way as all knowledge is out there for you to google.\n\nIt\u2019s all about humanizing situations.\n\nWe discuss the power of persistence, the importance of not being afraid of getting turned down, how failure is inevitable, the importance of having \u201clife cheerleaders\u201d and much much more.\n\nBe sure to checkout the full interview. For more inspiration follow Jordana on Instagram @aclbyjojo\n\n\nZooming out, if you like listening to this podcast, make sure to subscribe so you don\u2019t miss new conversations with peak performers, serving as a reminder we can all tap into the best versions of ourselves.\n\nYou\u2019re also welcome to follow Ronen and Noa on Linkedin\n\u2022\tRonen Menipaz on Linkedin\n\u2022\tNoa Eshed on Linkedin \n\nAnd if we may ask for a favor - please leave us a review on your native podcast app.\n\nSome further resources:\n\u2022\tReal Life Superpowers podcast on Ctech\n\u2022\tThe podcast website