S4E9 with David Polinchock
This is a conversation with David Polinchock. David is a pioneer in VR and the founder of the Experiential Advertising Group. Previously, he was the director of PWC\u2019s experience lab, the Director of Marketing for AT&T Big Data, the Director of AT&T\u2019s Adworks Lab, and the founder and chief experience officer of the Brand Experience Lab,\xa0which was behind AudienceGames. Brandweek called it one of the best marketing ideas in the world. Enjoy!