This is a conversation with Tom Goodwin, the EVP and Head of innovation at Zenith. Over his career, he\u2019s held roles at GSK, TBWA, Lowe, Huge, the IPG Media Lab and Havas. He is now charged with leading content and innovation initiatives at one of the world\u2019s largest media agencies. His new book, Digital Darwinism, is out now and you can find him at tomfgoodwin.com. Enjoy!