Where Is Your Foundation?
Today\u2019s show is about the importance of having a foundation in your business. We\u2019ve got around 35 people in the membership and it\u2019s interesting because we have a combination of new Realtors and top producers. About half the people want to learn from me because I\u2019ve tripled my income from my first full year to the second full year and created a six-figure real estate business\u2014and of course I want to teach those people. The other half I\u2019m wondering what I could possibly teach them when they\u2019re making half a million dollars a year. It all comes back to your foundation, and that\u2019s what those top producers want to learn from me. I was able to build a solid foundation relatively quickly and have success in my business using social media to build relationships with people that don\u2019t end at the settlement table. It\u2019s been interesting, and to be honest, I\u2019ve had to get over some major imposter syndrome working with some of these people who do four or five times the sales I do in real estate. But then there are things that I can learn from a new Realtor\u2014I learn from them all the time on my team and in the membership community. A foundation is important if you really want to grow and have success in real estate. There\u2019s a parable Jesus preaches that is found in the book of Matthew (7:24-27) where he says that whoever hears his words and doesn\u2019t follow them is like the foolish man who build his house on a foundation of sand\u2014his house fell apart as the rains came and the flood waters rose. Those who heed his words are like the wise man who build his home on a foundation of rock\u2014his house withstood the rain and flood. I have always loved this parable because it talks about the importance of having a good foundation. Not only is this a good principle for your life, but also for your real estate business. If you have a solid foundation for your business, you will have success. If you\u2019re a new Realtor, you\u2019re going to do this by having a good CRM, giving your clients a great experience, having a system for doing paperwork, and keeping in touch with your clients. You build that foundation. If you\u2019re a seasoned Realtor, maybe you realize you never built that foundation. You don\u2019t have a system for posting on social media, keeping in touch with clients, or organizing paperwork\u2014and you\u2019re seeing the pain of not having that foundation. You just wanted to make money and you built a very successful business, but you didn\u2019t set down a foundation. So, wherever you are in your real estate journey, I would encourage you to have that foundation, and I would encourage you to use your downtime to build it. When I had a lull in business, I would spend that time focusing on my foundation. I built out my CRM so I could keep in touch with my contacts, and I built out the membership. I knew the importance of foundation. If you don\u2019t have one\u2026you need one. I would encourage you to really focus in on building that foundation to create success in your business. I appreciate you guys so much and thank you for listening. I\u2019ll talk to you on the next episode.
Resources
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Podcast edited by Kenny Carfagno.
Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR\xae in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman...