Optimizing & Growing Your Business: An Interview With Ken Carfagno
Who is Who Is Ken Carfagno?
You\u2019ve already met Ken, the host of the Smart Cleaning School podcast, and today he\u2019s coming back for a repeat appearance.
In this interview, we talk about Ken Carfagno's ISO Model, and how he used it to grow his solo cleaning business to $60,000 only working two days a week.
\u201cWhen I became known and highly referable, and I was the go-to, I became the cleaning specialist. Realtors would say, Ken's the cleaning specialist. And then when someone called me, they already knew that I was the best.\u201d
\u201cWhen you\u2019re showing a home, you\u2019re going to walk up the driveway. Your buyer\u2019s looking at the yard, the garage, the roof. They\u2019re looking at the neighborhood, walking up the sidewalk. Are the shrubs cut? You're getting to the front door, looking for the key. Meanwhile, the emotional buyer's looking around the yard.
"Little things I would teach the cleaners were hey, there are light fixtures on both sides of the doors. Make sure those are sparkling clean. Yes. The doors should be clean because the people that you're showing homes to, they're emotional and you\u2019ve got to create a great first impression. And they're looking at that front door for up to a couple seconds while you're jiggling the key.
"Now you open the door, and what is the emotional buyer thinking? They're thinking first impression.\u201d
Learn all of this and more:
- What the ISO model is
- How you can use a cleaner to sell more real estate
- Why being the cheapest isn\u2019t the way to get clients
- What the peace factor is and how you can use it
- Whether Ken charges by the hour or the job and why
- How long his waiting list is
- The five phases of any business
Podcast edited by Kenny Carfagno
Show notes and blog posts created by HarshmanServices.com and RealtorEmails.com
John Schuchman is a licensed REALTOR\xae in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale Realty and a part of the Andrew Welk Group. The opinions shared on this show represent the opinions & values of John Schuchman and do not necessarily represent the opinions & values of Berkshire Hathaway HomeServices Homesale Realty. The opinions & ideas shared in this podcast do not guarantee or promise any results of success to the listener.