Self-storage Investment: Myths and Reality, with AJ Osborne

Published: Jan. 25, 2021, 2:58 p.m.

Self-storage is one of the hottest asset classes in real estate, and AJ Osborne of Boise’s Cedar Creek Wealth has been doing it for decades. He and Lance dispel the myth that it’s an easier, “recession-proof” vehicle. AJ shares a few key tenets, including viewing it as a business instead of a real estate investment, the critical role of supply and demand analysis, and how he’s turned data and technology into a competitive advantage.