Now that you\u2019re an entrepreneur, it\u2019s easy to fall into the trap of putting out fires every day without ever really getting anything done. But if you apply the 80/20 principle to your business, you\u2019ll be able to sharpen your skills on the activities that yield the most money, and pass on the ones that waste your time.\nFor me, the 80/20 principle means that I\u2019ve been focused on my podcast for the last 9 years, and it\u2019s been good to me. I\u2019m not scattering my attention across different channels and picking up or dropping random marketing tactics. I know what works for me. If you\u2019re ready to explore what will work for your business, great! But I\u2019d suggest you focus on just:\n\u2014One customer,\n\u2014One problem,\n\u2014One traffic source,\n\u2014One conversion tool,\n\u2014For one year.\nI have a friend here in St. Louis who is hyper-focused on 2 bedroom brick houses. That\u2019s it! That\u2019s all he likes to buy. And the truth is, this strategy has paid off for him. So let\u2019s brainstorm some ways today that you can focus in on the 20% that will improve your business.\nWhat\u2019s Inside:\n\u2014How to maximize the time you spend on your business.\n\u2014Why applying the 80/20 principle to your business will help you earn more money.\n\u2014What the 80/20 principle looks like in my business.
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