Do You Really Need More Leads? REI In Your Car Episode 1133
Gavin and I were talking about marketing in our recent boot camp and if you\u2019re a real estate investor, you know that everybody always wants more leads. They feel like that\u2019s the answer to every problem. But I\u2019m here to tell you that maybe you don\u2019t need more leads. Maybe you just need to better manage the leads that you have. Most investors would generate more business simply by doing better follow-up on their existing leads and making more than one offer to sellers.
The truth is that 75-85% of your deals are going to come from follow-up. If you\u2019re trashing leads after talking to a seller once, you could be throwing money out the window. Asking sellers the right questions helps you uncover additional opportunities. You might be able to throw out an option that works for them, like listing their property with an agent. You should be sending an offer to every seller lead that comes in and makes multiple offers. Most of the time, real estate investors don\u2019t have a lead problem, they have a lead management problem.
What\u2019s Inside:
\u2014Why following up on existing leads gets you more offers.
\u2014Why you should send multiple offers to every lead.
\u2014How does good follow-up set you apart in a competitive market.