Direct Mail Is Killing It for Ryan Smith Episode 1104
Like I always say, we\u2019re not in the real estate business. We\u2019re in the marketing business. No one knows this better than Ryan Smith. He\u2019s been in this game for a long time and is an expert on direct mail. He spent his early career doing cybersecurity in the military and later got into wholesaling locally in Florida. His company LeadSmith offers done-for-you marketing services, training courses, and consulting for house flippers and wholesalers.
Consistency is key when implementing a marketing strategy. There\u2019s a rule of seven that it takes on average seven touches before someone sees you. Many people start a marketing campaign and give up before their strategy has a chance to take off and hop over to something else. Sticking with it will eventually yield results. Ryan and I discuss his messaging strategies, which lists are great when you\u2019re first getting started, and why direct mail works, even amongst today\u2019s technological advancements in marketing.
Ryan\u2019s direct mail campaigns are some of the most unique I\u2019ve ever seen. He\u2019s sent me everything from popcorn bags to giant playing cards. Check out his company LeadSmith.
What\u2019s Inside:
\u2014Why direct mail works, even in competitive markets.
\u2014How to find good lists when you\u2019re starting out.
\u2014Examples of successful direct mail campaigns.
\u2014Ryan\u2019s advice for new wholesalers.