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Ester Telles makes our coaching job very, very easy. She does exactly what Gavin tells her to do, and her business is blowing up. This month she grossed $32,000, even during the shutdown. The dedication and grit she puts into this business is reaping dividends daily.\nBefore coaching, Ester had been in this business for three years, but she wasn\u2019t even paying herself a profit. She talks about her pivotal conversation with Gavin, and some of the changes she\u2019s made to her business model to make herself more profitable.\nBecause Ester already had a system in place, we wanted her to work with what she had, and focus on what she\u2019s good at. Ester\u2019s marketing is all cold calling absentee owners, and although she has two VAs making calls for her, she also makes a lot of calls herself. She says that you just need to have a conversation with them. She never focuses on the hard sell, and she wins over a lot of tired landlords that way.\nI love talking to tired landlords because they\u2019re easier than a homeowner. They understand that you\u2019re an investor and they get that this is a business transaction.\nWhen Ester met with Gavin, she was doing a little bit of this in El Paso, and a little bit of that in Alabama. It was splitting her focus. Gavin told her that if she wanted to dominate the market, then it didn\u2019t matter what everyone else was doing. She just needed to be the best at it. That\u2019s why cold calling and El Paso became her focus.\nEster\u2019s network is huge. She\u2019s even got wholesalers bringing her deals because she\u2019s made herself THE person to talk to in El Paso if you want to buy or sell a house. If you want to do deals with Ester, you can contact her at (915) 320-6774.\nWhat\u2019s Inside:\n\u2014This is a follow-up business. \u201cNo\u201d means \u201cNot now\u201d.\n\u2014Ester\u2019s in a niche market because she can speak Spanish and English.\n\u2014Wholesalers are bringing their deals to Ester because of her network.\n\u2014How paying herself first completely changed Ester\u2019s business.\n\u2014Why you have to run a business to make money.

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