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Yes, the market\u2019s a little uncertain now, but there\u2019s still death, divorce, and inheritance problems. There are still tired landlords and people still need a place to live. And all of these situations create opportunities for us. You\u2019re just going to have to take this uncertainty and pause, plan, and pivot to take advantage of the changing landscape.\nAs entrepreneurs, you should be used to changing your focus when you find that what you\u2019re doing isn\u2019t earning you enough money anymore. Mike shares about his shift into more quality work as things slow down in the DFW area. He reminds you to remember why you got into this in the first place.\nA slowdown is a great time to reflect what you should be doing differently. Take this time to improve your systems and processes. That\u2019s how you do what you do. Some of us say we\u2019re business owners, but what we really are is self-employed. Get out of your own way by creating systems and processes that help you operate your business.\nMike uses Asana to track his team\u2019s work. We talk about the difference between systems and procedures, and why they\u2019ll free up your time. We talk about the different options we\u2019ve used, and I share my trick for creating standard operating procedures that remove a ton of work off of my plate. Hint: I\u2019ve even outsourced that too.\nBoth Mike and I agree that small-time operators are going to stop dabbling in paid advertising. Do you want to move into the big-time? Do you want leads? Then you\u2019re going to have to spend some money to capture the leads those operators are leaving behind as they stop advertising.\nWhat\u2019s Inside:\n\u2014When there\u2019s fear or uncertainty in a market, banks will naturally start pulling back.\n\u2014How can you bulletproof your business for the next downturn?\n\u2014Quality and price are your two main levers, and Mike gives advice on which to pull in this market.\n\u2014There are too many unknowns right now to hang onto houses for that long.\n\u2014Do not stop focusing on lead generation. Seriously, don\u2019t.\n\u2014Scale your business so that you stop being the bottleneck in it.

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