858 Scaling and Leadership In This Current Market with Alex Pardo
\nAn indisputable law of business is that the more revenue you make, the less profit in terms of net margin you\u2019re going to make. It\u2019s not what you make, it\u2019s what you keep. Alex Pardo from The Flip Empire podcast and I talk about how to shift and scale business as we navigate the shift in today\u2019s market.\nDo you know those checks on social media showing someone\u2019s profit from their latest deal? They\u2019re fake. They don\u2019t tell the whole story, and Alex has discovered like I have, that a bigger business doesn\u2019t always mean more money.\nIt also means more overhead, more pressure, and more time away from your family. So using the Gino Wickman book Traction, and an EOS implementer, he redesigned his business to fit his purpose and his life.\nWe\u2019re coming out of a seller\u2019s market and going into a buyer\u2019s market. Alex describes how the smaller teams he\u2019s downsized to is pivoting to this new market, and what marketing is working for him. To him, it seems like the hottest marketing trend quickly becomes old, so shifting back to the classics works better for him.\nHe\u2019s going old-school a little bit with bandit signs, postcards, and he\u2019s even considering newspaper ads. But he\u2019s still focused on building those relationships because follow-ups and personal contacts are still key for him.\nIf you\u2019re looking for a high level mastermind/coaching group, he\u2019s started one up to fill the void he felt was in mastermind groups. He\u2019s doing some pretty awesome work with missions trips to Guatemala to help others, and he\u2019s still got a few spots left.\nWhat\u2019s Inside:\n \u2014Scaling your business with a lack of focus in your organization is a recipe for disaster.\n \u2014Have a vision for your personal life and then design your business around that.\n \u2014Transparency and vulnerability is going to be the new currency in 2020.\n \u2014The marketing that\u2019s working for Alex as we move to a buyer\u2019s market.\n \u2014Alex\u2019s racey bandit sign that pulls in more deals than you\u2019d think.
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